The Cure for Random Marketing

Random marketing feels good because at least you are doing something, but it is often something you did before.  When marketing has no plan or structure anything you feel like doing fits but it is hard to measure results.  Why do we do it? Because we get busy with...

This is Your Contact List? Are You Sure?

Let’s play a game.  It’s called, “Find My Contacts.”  Suppose you go open up the software where you keep your business’s contact list.  You know – the one you use to send marketing emails to all of them.  Now export the contact list to a spreadsheet file.  Don’t...